Your retailer reviews already show why shoppers pick your product or skip it.
We read them at scale, with two human coders, and hand you the reasons in a deck and a short narrated video. Built for brand, insights and category teams selling through Home Depot, Lowe's, Ace, Walmart and grocery.
The questions a study answers
Your team may plan around one shopper when the reviews describe two or three. We start there, then work through the questions your next line review will ask.
Who is buying, and is it one shopper or several?
We group reviewers by what they care about, and show you roughly how much of the category each group makes up.
What does each shopper judge you on?
Price, packaging, performance, ease of use. Each group weighs them differently, and your message should match.
Which complaints cost you?
We separate the problems hurting your product from the ones hurting a competitor, so you can fix one and sell against the other.
Where does the shelf leave room?
We compare shelf prices across retailers and look for the shopper groups no product on the shelf is serving well.
How we get to the whys
Every report states which retailers we pulled from, how many reviews we counted and how many we read. You can check our work line by line.
Count
We pull every review in your category across the retailers that carry it, so you see the full picture, including your competitors.
Read
Two coders read a sample blind and code each review on their own. We report how often they agree, so you know how much weight each number can carry.
Code the complaints
We sort the one and two star reviews by cause, so you know which problems cost you the most and which ones belong to a competitor.
Check the shelf
We price the shelf across retailers and read owner forums, where your most serious users talk to each other.
Something you can take into a line review
The output is built to travel. Your team can put the deck in front of a merchant, and the video explains the result to anyone who missed the meeting.
- A deck with the shopper groups, what each one judges, and the complaints that cost you
- A short narrated whiteboard video of the main result
- Shelf prices across the retailers that carry your category
- The counts and coder agreement behind every number
- For home improvement brands, a scope that matches whether you sell to DIY, DIFM or Pro shoppers
One category. One question. No charge.
Send us your category and the question you most need answered. We run a small version of the read and walk you through it on a call. If it earns a full study, we talk scope then.
Request your readout- Your product category and the retailers you sell through
- Your product, plus two or three competitors you watch
- The one question you would ask your shoppers if you could